Each new expansion starts with a market research. You want to know the size of the market, as well as if you would need to cover the entire region or focus on specific places, like the capital city or small villages.
What is the market potential here?
Let’s measure it in figures, percentage, and numbers. And let’s not forget the potential change of the market in a year, 5, or a decade. A political, economical and sociological factor should be taken into account.
What are the market needs?
How do they differ of those in other markets you are operating already? What does that mean for you, and for the audience here? Find out more about the audience.